Uttar Pradesh Technical University (UPTU) 2010 B.Pharm Pharmaceutical keting - Question Paper

B. Pharm (UPTU)
Eighth Semester Examination, 2009-10
Pharmaceutical Marketing

Time: three Hours Total Marks: 80

Note: 1) Attempt All ques..
2) All ques. carry equal marks.

1) Answer any Two: (2×8=16)
a) Physician is stated to be a good advisor to patient. Comment.
b) Discuss Marketing Management Principles in detail.
c) Explain market behavior in detail.

2) Answer any Two: (2×8=16)
a) What are generic drugs? Classify them with suitable examples.
b) How marketing research interface analyze? discuss it with suitable case study.
c) Comment on market developments takes place in India.

3) Answer any Two: (2×8=16)
a) Is it important to advertise any product before bringing it to the market? If yes, provide your comments.
b) Discuss Economic aspects of Pharmaceutical Industry.
c) Comment on international marketing of any product which is of Indian origin.

4) Answer any Two: (2×8=16)
a) What are different distribution channels in pharmaceutical marketing? Classify them with suitable examples.
b) Write the functions of wholesalers and retailers separately.
c) What is super market? provide its merits and demerits.

5) Answer any Two: (2×8=16)
a) Give the objectives of inventory control. List the factors affecting inventory control policy.
b) Discuss ABC analysis in brief.
c) Write short note with formula for determining (any Two):
i) Minimum stock level
ii) Maximum stock level
iii) Reordering level

Earning:   Approval pending.