Uttar Pradesh Technical University (UPTU) 2010 B.Pharm Pharmaceutical Industrial Management - Question Paper

B. Pharm (UPTU)
Eighth Semester Examination, 2009-10
Pharmaceutical Industrial Management

Time: three Hours Total Marks: 80

Note: 1) Attempt All ques..
2) All ques. carry equal marks.

1) Answer any 4 of the following: (4×4=16)
a) What is Management? discuss administrative functions of management.
b) What is motivation? Why it is important in an organization?
c) How communication plays an important role in Pharma management? discuss with reference to the medias used for communication.
d) Explain the various principles of sales promotion.
e) Enumerate the different ethics of sales.

2) Answer any 4 of the following: (4×4=16)
a) Explain the different principles of accountancy.
b) What is Bank reconciliation statement? How is it prepared?
c) What is a balance sheet? elaborate its different characteristics?
d) Explain the general principles of insurance and inland and foreign trade.
e) Enumerate the different principles of economics.

3) Answer any 4 of the following: (4×4=16)
a) Explain the different channels used for promoting pharmaceutical products.
b) Differentiate ranging from wholesale and retail sale.
c) What is mail order business? provide its advantages and disadvantages.
d) Write a short note on maintenance management?

4) Answer any 2 of the following: (2×8=16)
a) What is market research? discuss market research procedure and applications of market research.
b) What is advertising? elaborate the fundamentals of advertising? discuss the medias used for advertising.
c) Explain the major concepts used in demand measurement. Also discuss the methods used for estimating current demand.

5) Answer any 2 of the following: (2×8=16)
a) Explain in detail the recruitment and training to the pharmacist.
b) Explain the different operative functions of personnel management.
c) Explain in detail the different techniques used in handling inventory.

Earning:   Approval pending.