Bharathiar University 2008-1st Year M.Com Commerce keting Management for the - Question Paper

D2520
M.Com Degree exam ,JUNE 2008 (for the candidates admitted from 2007 onwards)

MARKETING MANAGEMENT


ans any 5 ques..
All ques. carry equal marks. (5*20 = 100)

1. describe Marketing. Why marketing organisation structure is important?
2. What is pricing Decision? What factors influence pricing decission?
3. Do you obtain middle men in product distribution is essential?
4. Why new product development is required?
5. describe "Product Life Cycle". explain the stage in Product Life Cycle.
6. elaborate Sales promation? define the different sales promotion programme.
7. explain the importance of salesmanship particulary for marketing of financial services.
8. Who are "Advertising Agents"? discuss the Part Played by such Advertising Agents.

Earning:   Approval pending.