Bharathiar University 2005 M.Com Commerce keting Management - Question Paper

4579

M.Com Degree Marketing Management, NOVEMBER 2005
(for the candidates admitted from 2005 onwards)


MARKETING MANAGEMENT
MAXIMUM: 75 MARKS

part - A (10*1 = 10)

ans all ques..
ALL ques. carry equal marks.

1. Which 1 of the subsequent is the facilitating functions of marketing?
(a) Financing (b) Assembling (c) Selling (d) Transportation

2. When goods or sevices are used by ultimate consumers, are termed as
(a) Raw Materials (b) Semi finished goods (c) Consumer Goods (d) Industrial Goods

3. Skimming pricing refers to
(a) High price (b) Low price (c) Moderate price (d) Reasonable price

4. Which of the subsequent is not the consumer promotion?
(a) In pack offer (b) Cosumer constest (c) Premium offer (d) Sales contest

5. Whch 1 of the subsequent is marketing concept?
(a) Selling Concept (b) managerial Concept (c) Communication Concept (d) Management Concept

6. Personal Selling means
(a) Selling through advertisement (b) Selling through alesmen (c) Selling by offering gifts
(d) Selling through internet

7. Regulated market is controlled by the state government through a_____________.
(a) Traders (b) Market committee (c) Farmers (d) Local bodies

8. 1 of the characteristics of agricultural commodity is
(a) Durability (b) Homogenity (c) Perishability (d) Intangibility

9. A commodity exchange
(a) deals withsecurities (b) unorganised market (c) an organisied market (d) money market

10. Expand the term NAFED
(a) National Agricultural Federation
(b) National Agricultural Co-operative Marketing Federation
(c) National Autonomous Federation
(d) National Autonomous Agricultural Federation

part - B (5*5 = 25)

ans all ques..
ALL ques. carry equal marks.

11. (a) describe marketing. Briefly discuss the faciliting functions of marketing
(or)
(b) Differentiate ranging from marketing research and marketing distribution?

12. (a) List out the pricing objectives.
(or)
(b) State the advantages of personal selling.

13. (a) elaborate the functions of the channels of distribution?
(or)
(b) State the elements of an ideal sales territory.

14. (a) Breifly discuss the features of services marketing.
(or)
(b) Bring out the characteristics of agricultural commodities.

15. (a) discuss the defects of an unorganized market
(or)
(b) elaborate the objectives of co-operative marketing?


part - C (5*7 = 40)

ans all ques..
ALL ques. carry equal marks.

16. (a) define the evoluation of marketing concept.
(or)
(b) discuss breifly the process of developiong a new product

17. (a) define the factors that affect pricing decisions of an organisation.
(or)
(b) State the strength and weakness of advertising.

18. (a) explain the meaning and objectivess of physical distribution system.
(or)
(b) What do you mean by sales management? discuss the steps in the selection of salesman.

19 (a) discuss the main defects of regulkated market.
(or)
(b) elaborate the main defects of agricultural marketing in India?

20. (a) Bring out the characeristics of organisied markets.
(or)
(b) Breifly discuss the functions of co-operative marketing.

Earning:   Approval pending.