Bharathiar University 2007 B.Sc Visual Communication FIRST SEMESTER - Question Paper

Degree : BSc (Visual Communication)

FIRST SEMESTER

INTRODUCTION TO COMMUNICATION – 111A

Duration : three hours Maximum Marks : 75
part – A
ans any 5 questions (5 x five = 25 marks)

1. What are the various forms of communication?

2. What is feedback? discuss its kinds.

3. Explain Lasswell’s model of communication.

4. Explain ‘Noise’ in communication. what are its kinds.

5. Analyse the role of advertising in a modern society.

6. What do you mean by persuasion?

7. Enumerate the nature and importance of publicity.

8. List out the important functions of mass communication.

part – B
ans ALL questions (5 x 10 = 50 marks)

9.a) Explain various kinds of communication with example.
(or)
9.b) Differentiate ranging from the characteristics of verbal and non-verbal communication.

10.a) Discuss the functions of formal and informal channels of communication.
(or)
10.b) Explain SMCR model of communication.

11.a) Define propaganda. discuss its kinds and importance.
(or)
11.b) Discuss the role and functions of public relations in modern society.

12.a) Detail the nature and characteristics of public opinion formation.
(or)
12.b) “Language is an effective means of communication” – discuss

13.a) Examine the importance of mass communication in a developing country like India.
(or)
13.b) Which mass medium is more effective in today’s scenario? provide your views.

Earning:   Approval pending.