Bharathiar University 2007 B.Sc Psychology keting And Advertising BS209 - Question Paper

B.Sc. Marketing And Advertising Psychology BS209 MAY 2007
Time : 3 hours Maximum : 100 marks
part A — (5 * eight = 40 marks)
ans any 5 ques..
1. Discuss the significance of marketing in the modern world.
2. What are the Psychological Factors that influence consumer’s decision making?
3. Define advertising. explain briefly the objectives of advertising.
4. Comment on the qualities of a successful salesman.
5. What is prospecting? What is its significance?
6. Describe the objectives of preapproach.
7. What is presentation? explain the features of a good preservation.
8. What is closing? elaborate the objectives of closing?
part B — (4 * 15 = 60 marks)
ans any 4 ques..
9. Define market and explain the major approaches of market segmentation.
10. What do you mean by buying motives? discuss the importance of studying consumer behaviour in marketing.
11. Discuss the essential features of a sound advertising policy.
12. Bring out the major qualities of a successful salesman.
13. Explain the methods of prospecting.
14. Discuss the procedure of handling sales objections.
15. What do you understand by approach? discuss the requisites of a good approach.

Earning:   Approval pending.