Bharathiar University 2007 B.Com keting Management - Question Paper
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2007 Bharathiar University Marketing Management-B.Com. ques. paper
III Semester B.Com. Examination, Nov./Dec. 2007
Marketing Management
Time : three hours Max. Marks : 90
Instructions : Answers should be written under accurate ques. numbers completely either in English or Kannada.
part - A
1. ans any ten of the subsequent ques.. every accurate ans carries 2 marks : (10x2=20)
a) Mention 2 objectives of marketing.
b) What is meant by market segmentation ?
c) What is meant be micro environment ?
d) Mention any 2 bases of classification of products.
e) Mention any 2 essentials of a good package.
f) Mention any 2 pricing objectives.
g) Mention any 2 factors affective pricing decisions.
h) What is channel of distribution ?
i) Mention any 2 conventional channels of distribution.
j) Mention any 2 limitations of personal selling.
k) Mention any 4 advantages of advertising.
l) What is meant by concept marketing ?
part - B
ans any 5 of the subsequent ques.. every accurate ans carries 5 marks. (5x5=25)
1. State any 5 advantages of marketing.
2. Write any 5 functions of marketing.
3. Mention any 5 internal factors which influence marketing.
4. Briefly discuss the components of marketing mix.
5. discuss any 2 functions of packaging.
6. Briefly discuss any 2 pricing methods.
7. Mention any 5 differences ranging from selling and marketing.
8. Mention any 5 limitation of advertising.
part - C
ans any 3 of the subsequent ques.. every accurate ans carries fifteen marks. (3x15=45)
9. What is meant by an approach to the study of marketing ? discuss all the marketing approaches.
10. Gove the meaning of “a company’s macro environment” and also discuss factors in a company’s macro environment.
11. What is meant by ‘product life cycle’ ? discuss the different stages involved in it.
12. discuss the different components of product planning.
13. discuss the stages involved in new product development.
Earning: Approval pending. |