Bangalore University 2008 M.Com Commerce I Semester , ruary/ch (2007-08 Scheme)(NS) - 1.3: Consumer Behaviour and keting Research - Question Paper

I Semester M.Com. Degree Examination, February/March 2008
(2007-08 Scheme)(NS)
COMMERCE
Paper - 1.3: Consumer Behaviour and Marketing Research

Section-A
1. Answer any ten of the subsequent sub-questions. every sub-question carries two marks.

a) Distinguish ranging from buyer and consumer.
b) Define MR.
c) What are reference groups?
d) What is primary research?
e) What do you mean by non-probability sample?
f) What do you mean by family decision making?
g) What do you mean by VALS?
h) Define Self-image.
i) What are power needs?
j) What are emotional motives?
k) What is hypothesis?

SECTION-B
ans any 3 ques.. every ques. carries five marks.

2. Every consumer is unique- comment on the statement.
3. Explain briefly the buying decision process.
4. What do you mean by regression analysis? For what type of issues is it used?
5. Enlist the ethical problems involved in the protection of respondents.
6. Why should the marketer be concerned with post-purchase behaviour?

SECTION-C
ans any 3 of the subsequent ques.. every ques. carries 15 marks.

7. Discuss with suitable examples, Howard-Sheth method of consumer Behaviour. Is it still relevant today?
8. Describe personality traits Theory. explain how the personality traits can be used in consumer research.
9. Prepare a proposal of research using different steps of research design for analyzing consumer attitudes towards a toilet soap recently launched in the market.
10. Distinguish ranging from beliefs, values and customs. explain with examples the way these influence consumer behaviour.
11. In what way the study of consumer behaviour you have learned linked to the development of marketing strategies? explain.
12. What is sampling? elaborate the steps in sampling?

Earning:   Approval pending.