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B.A-B.A History 3rd Year History of Mass Media (University of Mumbai, Mumbai-2011)

Friday, 14 September 2012 12:12Pramod Dabholkar
T.Y.B.A. University of Mumbai 2011


History


History of Mass Media


1. Attempt any four questions.
2. All questions carry equal marks.


 
Q.1] Assess the types of communication with suitable examples.

Q.2] trace the growth of Hindi cinema from the period of Dadasaheb Phalke to Raj Kapoor.

Q.3] What are the functions of an editor and sub-editor?

Q.4] How do news channels create public awareness? Give examples.

Q.5] Define the term Advertising. State the need for advertising.

Q.6] Who is a public Relations officer? What are the duties of a public relations officer?

Q.7] Comment on:-

(a) Children in reality shows.
(b) Media and depiction of women.

Q.8] Write short notes on any two of the following:-

(a) Linguistic and psychological barriers to communications.
(b) Uses and misuses of mobiles.
(c) Remake of old classics.
(d) Popularity of F.M. radio.
 



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