Bangalore University 2007-6th Sem B.Com BCom ,Service Management, estre, - Question Paper

Sixth Semester B.Com.Examination, May/June 2007
(Semester Scheme)
Commerce
Service Management (Paper-6.4)
Time : three Hours ---------------------------------------------------------------Max.Marks : 90

Instruction : ans either in Kannada or in English

part – A
ans any ten of the subsequent. every carries two marks. (2x10=20)

1. a) What is “cyberspace”?

b) What is an event management?

c) State the phases of Guest cycle.

d) What is a Motel?

e) Name any 4 professional services.

f) What do you mean by floating interest in housing finance?

g) From where does “HUDCO” mobilize its resources?

h) Define Targeting Customer.

i) Define Foreign Tourist.

j) Give the meaning of “Fund of funds”.

k) Expand ‘RRB’s.

l) Give the meaning of Service Management.


part – B

ans any 5 of the subsequent. every carries five marks. (5x5=25)

2. Briefly discuss the different forces that shape the service market.

3. Discuss the objectives of Bank-Marketing.

4. Explain briefly the Hotel Management System.

5. Distinguish ranging from goods and service.

6. What are the features of a whole life policy?

7. What are the supply constraints to housing sector?

8. Give a note on Indian Sea Transport Service.

9. Give a brief note on customer involvement in service process.


SECTION-C

ans any 3 of the subsequent. every carries 15marks. (15x3=45)

10. Explain the characteristic features of service.

11. What do you understand by mutual fund marketing? explain its different elements.

12. Discuss briefly the economic and social benefits of Tourism.

13. Who are the major players in the disbursement of home loans? discuss.

14. Discuss the role of Commercial Banks in the economic development of the country?

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Earning:   Approval pending.