Bangalore University 2007 B.B.M SERVICE MANAGEMENT - Question Paper

SERVICE MANAGEMENT


1. ans ANY TEN

a): List out any 4 health care services

b): What do you mean by escorted tour?

c): What do you mean by european plan?

d): describe tourism?

e): What do you mean by cyber space?

f): Distinguish ranging from goods and services.

g): What do you mean by services management.

h): provide the meninig of hospital.

i): Mention any 2 factors that contributed for the growth of service sector.

j): provide the meaning of Down Town Hotels

k): Mention any 2 travel organisation in your locality

l): What do you mean by high contacy service.


ans ANY FIVE


2.What steps need to be followed in building customer loyalty.

3.Analyse the role of services in economy.

4.Briefly discuss the employee's role in service delivery.

5.Write short notes on nature of tourism.

6.Explain the role of midwife.

7.What are the functions of travel agents?

8.Give abrief note on hotel services and facilities

9.Briefly discuss the marketing mix of medical transcription services.


ans ANY THREE


10.Describe the 2 basic strategies for matching supply and demand.

11.Explain the various stages of guest cycle.

12.Explain the marketing mix of tourism industry.

13.Briefly provide a note on the subsequent
a): Customer behaviour in service setting
b): Differneces ranging from customer knowledge management and customer relationship management

14.Explain the following:
a): Purpose of travel organisation.
b): Tour operators.

Earning:   Approval pending.