Bangalore University 2008-2nd Sem B.B.M Iester , / - exam paper

III Semester BBM exam NOV/DEC 2008
(Semester Scheme)
BUSINESS MANAGEMENT
Marketing Management (Paper - 3.3)
Time: 3Hours
Max. Marks: 90

Instructions: ans should be written in English only.

part - A

1. ans any ten ques.. every ques. carries 2 marks.

a) describe marketing.
b) What is meant by branding?
c) What is marketing environment?
d) What is meant by Product?
e) What is market price?
f) What do you mena by retail price maintenance?
g) State any 4 kinds of customers.
h) What is meant by advertisement copy?
i) State the meaning of secondary data.
j) What is meant by virtual marketing?
k) What is menat by publicity?
l) State the 4P's of marketing mix.

part - B

ans any 5 ques.. every ques. carries 5 marks.

2. elaborate the benefits of marketing concept?
3. State as to why new product fails?
4. Briefly analyse the objectives of pricing.
5. Distinguish ranging from salesmanship and advertising.
6. elaborate the essentials of good brand?
7. State the advantages of Telemarketing.
8. discuss briefly the social and cultural factors influencing the buyer behaviour.
9. discuss briefly the issues of Indian marketing environment.

part - C

ans any 3 ques.. every ques. carries 15 marks.

10. What is market segmentation? discuss briefly the bases for market segmentation.
11. What is meant by channel of distribution? discuss briefly the different channels of distribution.
12. What is menat by marketing research? Write briefly the different steps in marketing research.
13. explain the nature and importance of marketing.
14. define briefly the usual steps of sales process.




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Earning:   Approval pending.