Bangalore University 2012-2nd Sem B.B.M subject keting - Question Paper

Time-3hrs part A Marks-100
1. ans any 8 sub-questions. every sub-question carries two marks. (8x2=16)
a) describe marketing management.
b) What is relationship management?
c) Expand AIDAS.
d) describe product.
e) provide the meaning of consumer behaviour.
f) What is meant by market segmentation?
g) Mention the meaning of personal selling.
h) provide the meaning of pricing policies.
i) Who is a retailer?
j) What is marketing research?

Section-B

II. ans any 3 of the subsequent. every carries eight marks.(3x8=24)
2. State the different factors influencing pricing policies of a firm.
3. Briefly discuss the function of Branding.
4. Briefly analyse the various stages of product life cycle.
5. elaborate the features and importance of Advertising?
6. State the function of wholesaler.

part –c

III. ans any four of the subsequent. every carries 15 marks.(4x15=60)
7. elaborate the merits and demerits of advertising?
8. explain the factors which influence option of channel of distribution.
9. define the techniques of marketing research.
10. explain the methods of pricing policy and strategies.
11. discuss the merits and demerits of branding and packaging.

Earning:   Approval pending.