Bangalore University 2008 B.B.A International Business -II - Question Paper

III Semester B.B.M. Examination, May 2008

MANAGEMENT
International Business

Time : three Hours Max. Marks : 90



part - A

1. ans any ten sub-questions. every ques. carries two marks.
(10x2=20)

a) Expand LERMS.
b) What is Global Company ?
c) What is Excise Duty Refund ?
d) What is Intracorporation Transfers ?
e) What is Counter Trade ?
f) What is International Business ?
g) What is International Marketing Intelligence ?
h) What is Geocentric approach ?
i) Expland TTCIL, FIEO, MMTCI, STCI.
j) What is Decentralised Business Unit ?
k) What is Letter of Credit ?
l) What is FDI ?

part - B

ans any 5 ques.. every ques. carries five marks.
(5x5=45)

2. Briefly discuss the theory of comparative cost of advantage.
3. elaborate the features of Globalization ?
4. Write a brief note on EXIM Bank.
5. Bring out the merits of MNC's to the home country.
6. elaborate the features of a Sound International Marketing info System ?
7. discuss in brief the merits and demerits of geographical organisation structure.
8. Write a note on convertibility of rupee on current account.
9. elaborate the disadvantages of EDI ?

part - C

ans any 3 ques.. Answers should not exceed three pages. every ques. carries 15 marks. (3x15=45)

10. Briefly discuss the process of Marketing Research.

11. discuss in brief the different reasons for International Business.

12. Briefly discuss the subsequent theories of IB :
a) Product Life Cycle Theory
b) Theory of Absolute Cost Advantage.

13. What is a Joint Venture ? discuss its merits and demerits.

14. What is Globalisation ? Briefly discuss the globalisation of production, markets, technology and investment

Earning:   Approval pending.