Bangalore University 2007 B.A Journalism, ./ - Question Paper

I Semester B.A. Examination, Nov./Dec. 2007
(Semester Scheme)
JOURNALISM – I
Introduction to Mass Communication

Time: three Hours Max. Marks: 90

Instructions: 1) ans all parts.
2) ans should be completely in English or Kannada.

PART – A

Write notes on any three: (5x3=15)

1. Group communication.
2. Ears
3. Kannada Prabha
4. TV 9
5. Headline.

PART – B

ans the following: (10x3=30)

1. List and briefly discuss any 5 definitions of communication.

OR

Differentiate ranging from interpersonal communication and mass communication.

2. discuss the nature and scope of communication

OR

discuss the following:

a) Classified Advertisements
b) Box
c) Deadline
d) Caption
e) Lead




3. discuss the process of communication.

OR

explain the characteristics of folk media.


PART - C

ans any 3 of the following: (15x3=45)

1. Trace the origin and development of television in India.

2. discuss the functions of communication with examples.

3. discuss the characteristics of print media.

4. discuss any 3 models of communication.

5. Trace the latest patterns in Radio.

Earning:   Approval pending.