Bangalore University 2007-1st Sem B.A Journalism V, --Introduction to advertising and Public Relations-/e 07 - Question Paper

US - 605

Time : 3 Hours

Instructions: 1) Answer all the Parts.

2) Answer completely in English or Kannada.

- w PART - A

I.    dxradS ospo zodcoO :

Xf    cJ

Write short notes on any three :

1)    detfdra 2) 233 d 3) ed, 4)    ?3aq&irteb 5)

Visualisation Propaganda Publicity PR Tools H/" Public. Uofi 4 f&wtj . tpsrt-to PART - B

---

II.    :

Answer the following :

1) r(aa    <Do> d;&r&3b    ,    _n

"* ' *    c.o

Discuss' the .contents of house journal,    pomkuu-

OR    '⁹'^2j0 i /

dtodoicdidb <>odde?&> 9. t?d?> AjoSstaaPi ado*).

What is copywriting ? Explain it briefly.

US - 605 *

oa&>coDdc&) skraesirarW roldooiOLSabck eodoo!

ro 4    r    '    #    <

JVrite the importance of the slogan in advertisement.

OR    

aj3s?fk> Toosjrd ora sarlra sro&ocfcsi) )d02j,

cJk    ( tf _fi>    <

Explain the nature and scope of public relations.

3) sasypredety rioste&d skaos&b >dO&.

. . .

Explain the significance of corporate communication.

OR

23S&fD3 &eS S>0>s>r&& &P&. _v_State the ethics of advertisement.

zpii-ti .

PART-C

III. ora)C3sddra    :    (3x15=45)

Answer any thrke of the following :

kJt)    cDoddeFk ? wdd ssrted?> <Dde&.

i. *

What is an Advertisement ? Explain its need.

2) E3S&fD3C) AJOOS) 53C&Frte*5k 1&3F*j.

Discuss the functions of advertising agency.

3) tsa&eoa ))d sj.sadrfcfcb >do&.

Describe the various kinds of advertisements.

4)    7$os&f TiozjodoS oirasoaddja six/acb ssrfd    &&

?joSj53dA udc&>0.

<4 ->

Briefly write on any three professional organisation of public relations.

5) ?33dFK)?J ajOS&F 0530o3j3<?SoF WSaF Sprite 255332330r&?> )S30&.

' '    a <

Delineate the qualifications and responsibilities of a PRO.

Attachment: bangalore-university-2007-b-a-journalism-18981-1.pdf bangalore-university-2007-b-a-journalism-18981-2.pdf

Earning:   Approval pending.