Bangalore University 2008-1st Sem B.A Journalism V , Introduction to Advertising and Public Relations-e - Question Paper
VI Semester BA. Examination, June 2008 (Semester Scheme)
Paper - VIII: JOURNALISM Introduction to Advertising and Public Relations
Max. Marks : 90
ae : 3 Hours
Instructions: 1) Answer all Sections.
2) Answer should be completely in English or in Kannada.
SECTION - A
Write short notes on any three
1) Write short notes o'n any three.
1) Visualisations
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2) Publicity
3) Copy writing
4) Press Release . -
5) Display advertisements
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Section - B
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What are the objectives of advertisements ? Explain them.
2. Define Public Relations ? Explain its importance.
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What is house journal ? Explain its purpose.
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3. Explain the organizational structure of an advertising agency.
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What are PR tools ? Expalin them. _
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SECTION-C
Answer any three of the following.
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1. Discuss the latest trends in PR.
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2. Explain the ethics of Public Relation.
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3. What is corporate communication ? Explain its importance.
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4. Discuss the role of. advertisement in society.
5. Describe the structure of an advertising agency and explain its functions.
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Attachment: |
Earning: Approval pending. |