Dr Babasaheb Ambedkar Marathwada University 2010-6th Sem B.C.A Computer Application %28ester%29 %2F FACULTY OF MANAGEMENT SCIENCE %2F KETING MANAGEMENT - Question Paper

BCA (VI SEM)
FACULTY OF MANAGEMENT SCIENCE

BCA(VI Semester)EXAMINATION

MAY/JUNE,2010

MARKETING MANAGEMENT

PAPER XXXII

(Elective II)

(Saturday,05-06-2010)
TIME-Three Hours Maximum Marks-80

"Please check whether you have got the right ques. paper".

N.B:- (i) Attempt any 8 ques..
(ii)All ques. carry equal marks.

1.'Marketingis done through the performance of marketing function'
Comment. (Marks10)

2. explain the impact of demographic and technological factors on

marketing managment. (Marks10)



3. What is marketing mix? Why is it important to have a right

marketing mix? (Marks10)



4. discuss the bases for market segmentation. (Marks10)



5. Differntiate ranging from marketing research and marketing info

sytem. (Marks10)



6. Frame a detailed note on marketing planning.(Marks10)



7. explain the characteristics of an effective advertisement.
(Marks10)

8.'Marketing research is an aid to effetive marketing decison.'
explain. (Marks10)



9. State the importance of selection of a accurate market segmentation

strategy. (Marks10)



10.Write short notes on: (Marks10)



(a)Selling concepts;

(b)Advertising media.

Earning:   Approval pending.