Annamalai University 2007 MS Education Management KETING OF EDUCATIONAL SERVICES - Question Paper

M.S. (Education Management) DEGREE EXAMINATION, DECEMBER 2007.
MARKETING OF EDUCATIONAL SERVICES
Time : 3 hours Maximum : 100 marks

PART A — (5 × eight = 40 marks)

ans any 5 ques..
All ques. carry equal marks.
1. Discuss the salient features of service marketing.
2. Explain the advertisement policy in marketing of education services.
3. Explain the concept of innovative education with illustration.
4. What are the items you include in fee structure of Teacher Education?
5. State a few promotional strategies with reference to higher secondary education.
6. Explain learner support services with examples.
7. How will you assure quality in education?
8. Explain the strategy to give quality assurance in teaching.

PART B — (4 × 15 = 60 marks)

ans any 4 ques..
9. Define internal marketing. explain to what extent internal marketing has given employment to the students.
10. Define – quality assurance in education. explain the role of any agency which deals with quality in educational institutions.
11. Define – globalisation of education. explain in what way does it help our country.
12. Define – Intellectual property right. explain the provisions extended under the legal regulations to protect it.
13. Discuss in what way does info Technology help in overcoming the barrier of distance in providing education.
14. Explain behaviour profile of the learners with examples.
15. Discuss the process of fixing fee structure in Education.

Earning:   Approval pending.