Dr Babasaheb Ambedkar Marathwada University 2010 B.C.A Computer Application keting management - Question Paper
Marketing management
B.C.A. (VI Sem.) RD-10-2010
Printed Pages-2]
FACULTY OF MANAGEMENT SCIENCE B.C.A. (Sixth Semester) Examination MAY/JUNE, 2010
MARKETING MANAGEMENT Paper XXXII (Saturday, 5-6-2010)
Time-Three Hours Maximum Marks-80
"Please check whether you have got the right question paper."
N.B. :- (i) Attempt any Eight questions.
(ii) All questions carry equal marks.
1. 'Marketing is done through the performance of marketing functions'.
[10 Marks]
2. Discuss the impact of demographic and technological factors on marketing management. [10 Marks]
3. What is marketing mix? Why is it important to have a right marketing mix?
[10 Marks]
4. Explain the bases of market segmentation. [10 Marks]
5. Differentiate between marketing research and marketing information system.
[10 Marks]
7. Discuss the characteristics of an effective advertisement [10 Marks]
8.'Marketing research is an aid to effective marketing decision' discuss.
[10 Marks]
9. State the importance of selection of a correct market segmentation strategy
[10 Marks]
10. Write notes on:
(a) Selling concept;
(b) Advertising media.
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| Earning: Approval pending. |
