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Annamalai University 2010-1st Year B.Sc Visual Communication , ( ) ( ) (PART - III ) ( - II ) 540 / 150 / 560EFFECTIVE WRITING - Question Paper

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B.Sc. DEGREE EXAMINATION, 2010
( VISUAL COMMUNICATION )
( 1st YEAR )
(PART - III )
( PAPER - II )
540 / 150 / 560. EFFECTIVE WRITING
( New & Revised Regulations )
( Including Double Degree )

Register Number:

Name of the Candidate :

13 12 B.Sc. DEGREE EXAMINATION, 2010

(VISUAL COMMUNICATION )

(FIRST YEAR)

(PART - III )

( PAPER - II )

540/ 150/560. EFFECTIVE WRITING

(New & Revised Regulations )

(Including Double Degree )

May ]    [ Time : 3 Hours

Maximum : 100 Marks

PART - A (8 x 5 = 40)

Answers any EIGHT questions.

All questions carry equal marks.

1. Trace the history of writing during the early Peroid.

2.    Who invented printing and how did this influence writing ?

3.    How is readability achieved? Illustrate your answer with suitable example.

4.    What is human interest?

5.    Define a narrative and a narration.

6.    Write on the verbs in English language.

7.    Give the feminine gender of :

(a)    God.

(b)    Lion.

(c)    Tiger.

(d)    Director.

8.    Fill in the blanks with correct pronouns :

(i)    We should love ......... neighbours.

(ii)    This is my umbrella. Is ....... yours ?

(iii)    In ......... sonnets, Shakespeare has

used a specific rhyme scheme.

(iv)    Have you found ...... pen ?

(v) Write a letter to a friend ....... lives

in America.

9.    Define Article writing with illustration.

10.    Discuss the various types of leads in features.

PART - B ( 3 x 20 = 60)

Answer any THREE questions.

All questions carry equal marks.

11.    Analyse the role of writing among other modes of communications.

12.    Explain Gunnings Fox Index Point Score and Rudolph Fleschs Formula.

13.    Discuss the principles and methods involved in effective writing.

14.    Analyse the suitable themes regarding writing for children.

15. Discuss the purpose and process involved in

business writing.







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