Annamalai University 2007 B.Sc Fashion Design "BASICS OF FASHION" - Question Paper
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(ii) Elaborate on the terminologies of fashion.
(iii) Explain in detail about the principles of fashion.
(iv) Explain about major environmental factors that affect fashion interest and demand.
(v) Explain in detail about:
(a) Fashion forecasting.
(b) Marketing research.
(c) Consumption of fashion goods.
Name of the Candidate :
9 10 7 B.Sc. DEGREE EXAMINATION, 2007
(FASHION DESIGN)
(FIRST YEAR)
( PAPER - XIII)
June ] [ Time : 3 Hours
Maximum : 60 Marks
1. Fill in the banks :
(i) Increased leisure time .......... the fashion
cycle.
(ii) Down ward flow theory is also called as ...........
(iii) Primary level of fashion business composed of .......... and ...........
(iv) Secondary level of fashion business composed of ...........
(v) The retailing is the ultimate .......... level.
(vi) An individual owning the business, assuming risks, is called ...........
(vii) An association of two or more persons to carry as co-owners of a business is called ...........
(viii) A corporation, selling its shares to open market is called ...........
(ix) .......... is the chief governing body of
the corporation.
(x) The two theories of clothing are ..........
and ...........
(xi) Coco was the name given to ...........
(xii) Skirt is were shortened and narrowed due to scarcity of material during ...........
(xiii) .......... is the starting point for entire
marketing programme in a firm.
(xiv) .......... embraces the technical activities
of product research, engineering and design.
(xv) During .......... stage the product is put
into the market with full scale production.
2. Answer any FIVE of the following questions :
(i) Down flow theory.
(ii) Accelerating factors of fashion movement.
(iii) Length of fashion cycles.
(iv) Scope of the fashion business.
(v) The theories of clothing origin.
(vi) Sociological factors affecting fashion.
(vii) Fashion leaders and followers.
3. Answer any THREE of the following :
(i) What is sole proprietorship and partnership ? Explain about the advantages and disadvantages.
Turn over
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