Annamalai University 2007 B.Sc Fashion Design "STUDY OF APPAREL KETING" - Question Paper
Register Number:
Name of the Candidate :
9 111 B.Sc. DEGREE EXAMINATION, 2007
(FASHION DESIGN)
(SECOND YEAR)
(PAPER-XXII)
208. STUDY OF APPAREL MARKETING
June ] [ Time : 3 Hours
Maximum : 60 Marks
I. State True or False :
(i) Advertising is a part of sales promotion.
(ii) When demand is more, the supply should be less.
(iii) Branding means grading the product.
(iv) Labelling means a product identification.
(v) The market revolves around the consumer.
2. Answer any FIVE of the following :
(i) Define marketing and write its importance.
(ii) Write the importance of survey in marketing.
(iii) Explain about brands and its importance.
(iv) What are the basic qualities needed for a salesman ?
(v) Write the importance of consumer protection.
(vi) What are the levels of products in apparel marketing ?
(vii) Explain about price mix.
3. Answer any THREE of the following:
(3 x 10 = 30)
(i) Explain the direct and indirect channel of marketing.
(ii) What you mean by fashion merchansing ? - Explain.
(iii) Write the need for sales promotion.
(iv) Which are the medias suitable for apparel industry ? Why ?
(v) How will you promote sales during Off -Seasons?
|
Attachment: |
| Earning: Approval pending. |
