Annamalai University 2008-1st Year B.Sc Fashion Design " 113BASICS OF FASHION " -XIII " 6741 - Question Paper
Register Number: 6741
Name of the Candidate:
b.sc degree EXAMINATION, 2008
(fashion design)
first year
Paper-xiii
113. basics of fashion
Dec.) (Time: 3 Hours
Maximum: 60 Marks
SECTION-A
i. Fill in the blanks (151=15)
- Increased leisure time ___________ the fashion cycle.
- Secondary level fashion business composed of ___________.
- _____________ is the characteristic distinctive appearance of a garment.
- An individual owning the business, assuming risks, is called __________.
- _____________ consists of activities involved in selling directly to ultimate consumers for non-business use.
-2-
- A style that remains in general fashion acceptance for an extended period of time is called ___________.
- An association of two or more persons to carry as co-owners of a business is called __________.
- The fashion that sweeps popularity and quickly disappears is called ___________.
- An corporation selling its shares to open market is called ___________.
- ___________ is the chief governing body of the corporation.
- The two theories of clothing are _________ and __________.
- Coco was the name given to __________.
- ___________ are studies that portrays potential customers.
- ___________ divides consumers into homogeneous forget segments.
- ____________ is an arrangement whereby firms are given permission to produce.
-3-
SECTION-B (53=15)
iI Write short notes on any FIVE of the following questions.
1. Down flow theory
2. The corporation and the franchise
3. Scope of fashion business
4. Stages of fashion cycle
5. Counter & window displays
6. Basic theory of selling
7. Factors affecting choice of distribution
SECTION-C (310=30)
iII Write short notes on any THREE of the following
1. Explain about the components of fashion
2. Marketing Research
3. Consumption of fashion goods
4. Theories of clothing origin
5. Elaborate on the Intangibles of fashion
******
| Earning: Approval pending. |
