Birla Institute of Technology (BIT Mesra) 2006 MS Software Engineering Comprehensive - Question Paper

Birla Institute of Technology and Science, Pilani
Distance Learning Programmes Division
MS Software Engineering in Collaboration with Wipro Technologies
2nd Semester 2005 – 2006
Comprehensive exam
Regular

Course No. : SEWP ZC241
Course Name : Principles of Management
Nature of examination : Open Book Exam
Weightage : 60 %
Duration : three Hours
Date : May 14, 2006 (FN)


Note: Attempt all ques.. begin every ans from a fresh page

1. John Lampert, President of Lampert and Sons, a small manufacturing firm in Bangalore producing electrical appliances, is an entrepreneur with tech. background. He recently moved into a new house, and his spouse asked him to install a few spotlights to accent different areas in the house, such as painting, bookshelf, sculptor etc.
At the local lighting stores, the lamps that might fit the purpose costs far more than Mr. Lampart was willing to pay. He felt there was a real need for low cost attractive spotlights or clamp-on lamp. He explained the idea with a business colleague, who raised a number of ques. such as:
Is there really a need for such a product?
How or where should it be produced (e.g. India or Korea, China, Singapore etc.)?
What arrangements should be made if the lamps were to be produced by Lampert and Sons?
What type of marketing arrangement should be made to sell the product both in domestic and International market?

How should he maintain the quality if the price of the lamp was to be kept low?

a. If you are a business consultant how would you ans the ques. raised by Mr. Lampert’s business colleague?
b. What decision-making tools and techniques could help in these decisions?
[Marks – 20]



2.
a. How can you distinguish ranging from strategies and policies? –(4)
b. Why are contingency strategies important? – (3)
c. How can strategies be implemented effectively? – (3)




3.
a. What is direct control? – (3)
b. Discuss the reasons failure of direct control – (3)
c. As a CEO discuss what you shall do to see that there is less need for direct control in an organisation. explain the advantages of such a control. – (4)





4. You are the CEO of a company; how will you instutionalise, implement and subsequently raise the ethical standard of your company? [Marks – 10]



5. explain the barriers to communication. [ Marks - 10]



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Earning:   Approval pending.