Annamalai University 2009-2nd Year B.Com - - Dual system - - - FUNDAMENTALS OF KETING MANAGEMENT - Question Paper

B.Com. DEGREE EXAMINATION, 2009
(DUAL DEGREE SYSTEM)
(SECOND YEAR)
(PART-III)

230. FUNDAMENTALS OF MARKETING MANAGEMENT

May] [Time : three Hours
Maximum : 100 Marks

SECTION-A (8×5=40)
ans any 8 ques.
All ques. carry equal marks

1.How are goods classified?

2.What are the advantages of assembling?

3.State the economic factors that influence consumer behaviour.

4.What is marketing research? elaborate its advantages?

5.Explain the concept of product life cycle.

6.What are the benefits of market segmentation?

7.Explain the functions of wholesalers.

8.What are the objectives of pricing?

9.What are the different customer-oriented sales promotional methods?

10.What are the qualities of a good advertisement copy?

SECTION-B (3×20=60)
ans any 3 ques.
All ques. carry equal marks

11.Explain the functions of marketing.

12.Discuss the procedure for conducting a marketing research.

13.Define packaging. elaborate its functions? List the requisites of a good package.

14.Explain the various types of pricing.

15.What are the advantages of advertising?

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Earning:   Approval pending.