Annamalai University 2007 B.B.M Advertising and sales promotion - Question Paper

B.M.M. DEGREE EXAMINATION, 2007
( 3rd YEAR )
( PART - IV )
( PAPER - V )
330. ADVERTISING AND SALES
PROMOTION
( Including Lateral Entry )
Maximum : 100 Marks
ans any 5 ques..
All ques. carry equal marks.
(5 × 20 = 100)
1. 'Is advertisement an investment'. - explain.
2. What do you mean by advertising copy ?
elaborate the features of a good advertisement
copy ?
3. discuss the steps in planning an advertising
campaign.
4. discuss the merits and demerits of the media
of Audio - Visual.
5. How do you measure the effectiveness of an
advertisement ? discuss the role of advertising
agency.
6. explain the role of sales force in sales
promotion.
7. discuss the various forms of sales promotion
strategy.
8. What do you mean by co-operative
advertising ? discuss its merits and demerits.
9. define the qualities of good sales personnel.
10. explain the merits and demerits of multi - level
marketing.

Earning:   Approval pending.