Annamalai University 2007 B.B.M 330ADVERTISING AND SALES PROMOTION - Question Paper

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7 three six 7

B.M.M. DEGREE EXAMINATION, 2007
( 3rd YEAR )
( PART - IV )
( PAPER - V )
330. ADVERTISING AND SALES PROMOTION
( Including Lateral Entry )
May ] [ Time : three Hours
Maximum : 100 Marks

ans any 5 ques..
All ques. carry equal marks. (5 × 20 = 100)

1. "Is advertisement an investment". - explain.
2. What do you mean by advertising copy ? elaborate the features of a good advertisement copy ?
3. discuss the steps in planning an advertising campaign.
4. discuss the merits and demerits of the media of Audio - Visual.
5. How do you measure the effectiveness an advertisement ? discuss the role of advertising agency.
6. explain the role of sales force in sales promotion.
7. discuss the various forms of sales promotion strategy.
8. What do you mean by co -operative advertising ? discuss its merits and demerits.
9. define the qualities of good sales personnel.
10. explain the merits and demerits of multi - level marketing.

regards
sridevi

Earning:   Approval pending.