Annamalai University 2010 B.B.M 310industrial and service management - Question Paper
Register Number :
Name of the Candidate :
B.M.M. / B.Com. (Marketing Management) DEGREE EXAMINATION, 2010
( THIRD YEAR )
( PART - IV )
( PAPER - III )
310. INDUSTRIAL AND SERVICE MANAGEMENT
(Including Lateral Entry )
December ] [ Time : 3 Hours
Maximum : 100 Marks
Answer any FIVE questions.
All questions carry equal marks.
(5 x 20 = 100)
1. Enumerate the importance of industrial marketing.
2. Distinguish between consumer marketing and industrial marketing.
3. Elucidate the characteristic features of industrial buyer.
4. What are the important motives of industrial buyer? Explain.
5. Briefly explain the pricing strategies of industrial products.
6. Give a brief note on the classifications of industrial products.
7. What are the missions of service marketing? Explain.
8. Briefly explain the merits and demerits of services market segmentation.
9. What are the major activities involved in tourism marketing? Explain.
10. Enumerate the advantages of hospital services.
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