Annamalai University 2010 B.B.M 340international keting - Question Paper
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Name of the Candidate :
B.M.M. / B.Com. (Marketing Management) DEGREE EXAMINATION, 2010
( THIRD YEAR )
( PART - IV )
( PAPER - VI )
340. INTERNATIONAL MARKETING
(Including Lateral Entry )
December ] [ Time : 3 Hours
Maximum : 100 Marks
Answer any FIVE questions.
All questions carry equal marks.
(5 x 20 = 100)
1. Define international marketing. Discuss its importance.
2. Discuss the benefits of international marketing.
3. Describe the components of international marketing environment.
4. Discuss the need for marketing research in international marketing.
5. What is marketing mix? Explain its components.
6. Discuss the promotional strategies followed in international marketing.
7. What are indirect channels? Discuss their advantages in international marketing.
8. Discuss the important provisions of Export and Import policy of India.
9. What are Trade fairs? Explain their importance in international marketing.
10. Explain the documentary procedure of Executing Export orders.
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