Annamalai University 2010 B.B.M 350basics of keting research - Question Paper
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Name of the Candidate :
B.M.M. / B.Com. (Marketing Management) DEGREE EXAMINATION, 2010
( THIRD YEAR )
( PART - IV )
( PAPER - VII )
350. BASICS OF MARKETING RESEARCH
(Including Lateral Entry )
December ] [ Time : 3 Hours
Maximum : 100 Marks
Answer any FIVE questions.
All questions carry equal marks.
(5 x 20 = 100)
1. Define Marketing Research. Discuss its importance.
2. Explain the importance of Research Design.
3. Explain the factors to be considered while selecting a research problem.
4. Discuss the merits and demerits of sampling in marketing research.
5. What are secondary data? Discuss their merits and demerits.
6. Explain the various tools used for interpretation of data in Marketing Research.
7. What are the types of questions used in a questionnaire? Explain.
8. What is interview method? What are its advantages in Marketing Research?
9. Discuss the points to be kept in mind at the time of tabulation of data.
10. Explain the steps in writing Marketing Research Report.
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| Earning: Approval pending. |
