Annamalai University 2008-2nd Year B.B.A " 250 / 620 KETING MANAGEMENT " ( PART - III ) ( - IV / VI ) - Question Paper
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5 19 7 B.B.A. DEGREE EXAMINATION, 2008
(ENGLISH MEDIUM)
(SECOND YEAR)
(PART - III)
(PAPER - IV/VI)
( Common with B.B.A. Computer Applications )
(Including Lateral Entry, Double Degree )
December ] [ Time : 3 Hours
Maximum : 100 Marks
PART-A (10x2 = 20)
Answer any TEN questions.
All questions carry equal marks.
1. Explain the following :
(a) National market.
(b) Selling.
(c) Buying motive.
(d) Consumer.
(e) Product mix.
(f) New product.
(g) Branding.
(h) Selective distribution.
(i) Skimming pricing.
(j) Hawkers.
(k) PLC.
(1) Grading.
PART - B (4x10 = 40)
Answer any FOUR questions.
All questions carry equal marks.
2. What are the features of marketing ?
3. Discuss clearly the modern concept of marketing.
4. What are the major factors that influence the consumer decision making ?
5. Explain the different types of products with suitable examples.
6. Explain the various objectives of pricing.
7. Briefly describe the functions of a wholesaler.
PART - C (2 x 20 = 40)
Answer any TWO questions.
All questions carry equal marks.
8. Marketing begins before production and ends after production. - Discuss.
9. Describe the alternative strategies towards market segmentation.
10. Explain the procedure involved in the recruitment and selection of salesmen.
11. How will you measure the effectiveness of an advertising ?
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