Annamalai University 2009-2nd Year B.B.A - - Dual system - - - KETING MANAGEMENT - Question Paper

B.B.A. DEGREE EXAMINATION, 2009
(DUAL DEGREE SYSTEM)
(SECOND YEAR)
(PART-III)
230. MARKETING MANAGEMENT

May] [Time : three Hours
Maximum : 100 Marks

SECTION-A (8×5=40)
ans any 8 ques.
All ques. carry equal marks

1.Explain the Importance and need of marketing.

2.Explain the behaviour of dissatisfied consumer.

3.Explain the product mix decision process.

4.Explain the sources of new product ideas.

5.Explain the role of middle men in distribution management.

6.List out the need and objectives of pricing.

7.Explain the scope of advertising.

8.Compare and contrast advertising and publicity.

9.Explain the promotional mix elements.

10.Distinguish the consumer and customer.

SECTION-B (3×20=60)
ans any 3 ques.
All ques. carry equal marks

11.Discuss the evolution and growth of marketing.

12.a) discuss the process of New Product development (12)

b)Branding elements. (8)

13.Explain the channel selection, techniques for consumer goods and industrial goods.

14.Explain the methods and procedures involved in pricing polices decision.

15.Explain the personal selling process. elaborate the skills needed for a personal seller?

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Earning:   Approval pending.