Annamalai University 2007 B.A Economics 2nd Year " 220KETING MANAGEMENT " 4129 - Question Paper

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Name of the Candidate :

4 12 9 B.A. DEGREE EXAMINATION, 2007

(BUSINESS ECONOMICS)

(SECOND YEAR)

(PART-III)

(PAPER - IV )

220. MARKETING MANAGEMENT December ]    [ Time : 3 Hours

Maximum : 100 Marks

SECTION - A (8 x 5 = 40)

Answer any EIGHT questions.

All questions carry equal marks.

1.    Bring out the various classification of markets.

2.    State the features of marketing.

3.    What is Gestalt and Field theory of consumer behaviour ?

4.    Bring out the steps involved in purchase decisions.

5.    Discuss the objectives of ISI.

6.    What is product life cycle ?

7.    Bring out the channels of distribution.

8.    Write a note on pricing policies.

9.    Explain the different types of advertising.

10.    What is promotion mix?

SECTION - B (3 x 20 = 60)

Answer any THREE questions.

All questions carry equal marks.

11.    Discuss the different modes of transportation.

12.    Analyse marketing research.

13.    Explain the importance of packaging of product.

14.    Discuss the different methods of pricing a product.

15.    Explain the various methods of controlling salesman.

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Turn over

Attachment: annamalai-university-2007-b-a-economics-14370-1.pdf

Earning:   Approval pending.