Annamalai University 2007 B.A BUSINESS ECONOMICS - KETING MANAGEMENT - Question Paper

B.A. DEGREE EXAMINATION, 2007
( BUSINESS ECONOMICS )
( 2nd YEAR )
MARKETING MANAGEMENT
December ] [ Time : three Hours
Maximum : 100 Marks
part - A (8 × five = 40)
ans any 8 ques..
All ques. carry equal marks.
1. Bring out the different classification of markets.
2. State the features of marketing.
3. What is Gestalt and Field theory of consumer
behaviour ?
4. Bring out the steps involved in purchase
decisions.
5. explain the objectives of ISI.
6. What is product life cycle ?
7. Bring out the channels of distribution.
8. Write a note on pricing policies.
9. discuss the various kinds of advertising.
10. What is promotion mix ?
part - B (3 × 20 = 60)
ans any 3 ques..
All ques. carry equal marks.
11. explain the various modes of transportation.
12. Analyse marketing research.
13. discuss the importance of packaging of
product.
14. explain the various methods of pricing a
product.
15. discuss the different methods of controlling
salesman.

Earning:   Approval pending.