Bhavnagar University 2007 B.Com ELEMENTS OF KETING - Question Paper

ELEMENTS OF MARKETING

Time : 3 hours Maximum : 100 marks
part A — (5 ? eight = 40 marks)
ans any 5 ques..
1. What is meant by services marketing?
2. Differentiate the marketing from the advertisements.
3. What is marketing mix? discuss.
4. Define market segmentation. discuss.
5. What is meant by branding? discuss.
6. Define product life cycle. discuss its features.
7. What is pricing? Bring out its policies.
8. Define channels of distribution. discuss its features.
part B — (4 ? 15 = 60 marks)
ans any 4 ques..
9. Explain the modern marketing’s concept. explain its features.
10. What is meant by consumer behaviour? discuss the features of consumer in the market.
11. Explain the various types of pricing methods.
12. Discuss the different factor affecting the pricing policies.
13. Explain the different kinds of sales promotion methods.
14. What are the qualities of effective salesman? discuss in detail.
15. Explain the term advertisements and its objectives and kinds of advertisements.

Earning:   Approval pending.