Bhavnagar University 2007 M.B.A Management of Information Systems BANK KETING - Question Paper

M.B.A. DEGREE EXAMINATION, DECEMBER 2007.
BANK MARKETING

Time : 3 hours Maximum : 100 marks
PART A — (5 ? eight = 40 marks)
ans any 5 ques..
1. Explain the importance of customers to a banker.
2. ‘Marketing research facilitates bank marketing’. Substantiate.
3. Explain the constraints in product development in the Indian banking sector.
4. What are the essential features of a bank branch layout?
5. Make out a case for the reduction of service charges levied by bankers in India.
6. As a banker, how would you organise a customers’ meet?
7. Explain the significance of social banking in a developing country like India.
8. ‘Marketing of banking services in India offers a fertile ground fore the generation of employment opportunities’. Amplify.
PART B — (4 ? 15 = 60 marks)
ans any 4 ques..
9. Explain the various stages in drawing a marketing plan a banker.
10. What is non-fund based business? What is its importance to a banker?
11. Evaluate the bank branch expansion policy of India.
12. ‘Deregulation of interest rates assists the bankers to promote their business in India’. Substantiate.
13. Suggest a good promotional mix for a banker.
14. Narrate strategies to make rural banking more vibrant in India.

Earning:   Approval pending.