Anna University Chennai 2007 M.B.A keting management - Question Paper

M.B.A DEGREE EXAMINATION, MAY/JUN 2007
SECOND semester
BA1653 –MARKETING MANAGEMENT

Part –a
1. What is product concept
2. What is a global environment
3. describe introduction stage of PLC
4. elaborate the socio economic factors in segmentation.
5. Who is an industrial buyer
6. What is service marketing
7. What is marketing research
8. Who is a satisfied customer
9. What is online marketing
10. What is marketing challenge

Part –b
11. A) discuss marketing concept and compare with selling concept. provide examples
Or
b) explain marketing environment in today's competitive world.

12. A) discuss brand management practices in india
Or
b) explain the important features of skimming pricing. provide examples

13. A) elaborate the factors that determine customer satisfaction. discuss.
Or
b) explain service marketing with particular reference to commercial banks.
14. a) State the plan to carry out brand preference study with suitable examples .
or
b) discuss the contents in a marketing research report with subdivisions

15). A) explain online marketing process and its futures in India.

Or
b).What are the emerging opportunities and challenges to a marketer of consumer durables.

Earning:   Approval pending.