Anna University Chennai 2007 Diploma Marketing Management MCO-06: KETINGM ANAGEMENT - Question Paper

Term-End exam
June, 2OO7
MCO-06: MARKETINGM ANAGEMENT
Time : three hours Maximum Marks : 700
lllofe : Attempt any fiue ques.. All ques. carry
equal marks.
l.
'Drtf,erentiate
ranging from marketing and selling. Briefly discuss
the marketingm anagemenpt rocess. 5+75
2. (a) discuss different market targeting strat€gies adopted
by marketers. 10
(b) State Maslow's Hierarchy of Needs Theory and
' discuss its ' usefulness for understanding buyer
behaviour. 5+5
.3.'' (a) define how micro-environmental factors, affect
marketing policies and strategies, 10
i
segpentation. 10
MCO-06 seven ' P.T:O.
4. What do you understand by the terms 'product item',
'product line' and 'product mix' ? How are they related to
one a different ? explain various product mix and product
line strategiesin marketing B+72
5' (a)
il:"-l,nrl*olain
various product mix pricing
(b) explain a few of the widely used promotional
packagingt echnique.s 10+70
6. explain different factors that you keep in view while
determining the price of your product. 20
7 . Suggest improper distribution channel for every of the
subsequent 4 products and also provide justification for your
suggestion: 5+5+5+5
(a) Bread
(b) Colour TV
(c) Textile Machinery
(d) Medicines
8. Write explanatory notes on the subsequent :
(a) Challengesin rural marketing.
(b) Total system approach to marketing logistics. 10+70
g. What is publicity ? discuss different tools of publicity
t
generation +75
MCO-06 4,000

Earning:   Approval pending.