Bharathidasan University 2009 M.B.A Barathidasan University keting Management - Question Paper

Barathidasan University M.B.A. Marketing Management Nov 2009

Marketing Management

Time : three hours Max. Marks : 90

part - A

1. ans any ten of the subsequent ques.. every accurate ans carries 2 marks : (10x2=20)

a) Mention 2 objectives of marketing.
b) What is meant by market segmentation ?
c) What is meant be micro environment ?
d) Mention any 2 bases of classification of products.
e) Mention any 2 essentials of a good package.
f) Mention any 2 pricing objectives.
g) Mention any 2 factors affective pricing decisions.
h) What is channel of distribution ?
i) Mention any 2 conventional channels of distribution.
j) Mention any 2 limitations of personal selling.
k) Mention any 4 advantages of advertising.
l) What is meant by concept marketing ?

part - B

ans any 5 of the subsequent ques.. every accurate ans carries 5 marks. (5x5=25)

1. State any 5 advantages of marketing.

2. Write any 5 functions of marketing.

3. Mention any 5 internal factors which influence marketing.

4. Briefly discuss the components of marketing mix.

5. discuss any 2 functions of packaging.

6. Briefly discuss any 2 pricing methods.

7. Mention any 5 differences ranging from selling and marketing.

8. Mention any 5 limitation of advertising.

part - C

ans any 3 of the subsequent ques.. every accurate ans carries fifteen marks. (3x15=45)

9. What is meant by an approach to the study of marketing ? discuss all the marketing approaches.

10. provide the meaning of “a company’s macro environment” and also discuss factors in a company’s macro environment.

11. What is meant by ‘product life cycle’ ? discuss the different stages involved in it.

12. discuss the different components of product planning.

13. discuss the stages involved in new product development.

Earning:   Approval pending.