Anna University Chennai 2011-3rd Year B.A English , ( and communication ) ( ) ( part - iii ) ( - ix ) 740mass communication media - Question Paper

B.A. DEGREE EXAMINATION, 2011
( ENGLISH AND COMMUNICATION )
( 3rd YEAR )
( PART - III )
( PAPER - IX )
740. MASS COMMUNICATION MEDIA

4

(b) Describe the various problems associated with cinema production.

12.    (a) List the negative impact of the internet.

(OR)

(b) List the various search engines and describe how to use them for searching required information.

13.    (a) Discuss the role of public relations in the

corporate world.

(OR)

(b) What are the different media of advertising ?

Name of the Candidate :

1103

B.A. DEGREE EXAMINATION, 2011

(ENGLISH AND COMMUNICATION)

( THIRD YEAR )

( PART - III)

(PAPER - IX)

740. MASS COMMUNICATION MEDIA May ]    [ Time : 3 Hours

Maximum : 100 Marks

SECTION - A ( 5x 8=40)

Answer any FIVE questions.

All questions carry equal marks.

1.    (a) Write a note on womens magazine.

(b) Define journalism.

2.    (a) Write a note on regional newspapers.

(b) Explain the importance of layout and design in a newspaper.

3.    (a) What are the different types of radio

programes broadcast for different sections of the society ?

(b) How are radio programmes transmitted and received ?

4.    (a) How do the private TV channels compete with

each other to attract the viewers ?

(b) How do the international TVchannels differ from the local TV channels in the terms of content and quality of the programmes ?

5.    (a) Cinema can be used as a powerful medium.-

Comment.

(b) What are the current trends in cinema ?

6.    (a) How is TV used as a medium of mass

communication ?

(b) Describe the different types of TV programmes for various section of viewers.

7.    (a) Internet has changed the way people

communicate. - Comment.

(b) Write about the social networking sites.

8.    (a) What are the recent trends in advertising in

India ?

(b) What are the tools of public relations ?

SECTION - B    ( 3x20=60)

Answer any THREE questions.

All questions carry equal marks.

9.    (a) Print media as a popular medium of mass

communication.

(OR)

(b) Newspaper and magazines can create public opinion on vital issues. - Comment.

10.    (a) The popularity of FM radio programmes

among youngsters.

(OR)

(b) Radio programmes are aimed at farmers and the rural people.- Elucidate.

11.    (a) Trace the growth of films.

(OR)

Turn Over

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