Anna University Chennai 2007 B.A %2C %28 BUSINESS ECONOMICS %29 - Question Paper

( 2nd YEAR )
( PART - III )
( PAPER - IV )
220. MARKETING MANAGEMENT
May ] [ Time : three Hours
Maximum : 100 Marks
part - A (8 × five = 40)
ans any 8 ques..
All ques. carry equal marks.
1. State any 2 approaches in the study of
marketing.
2. explain the evolution of marketing.
3. elaborate the steps in purchase decision ?
Register Number :
Name of the Candidate :

4.State Gestalt and Field theory of consumerbehaviour.
5.Bring out the causes for the failure of newproducts.
6.What is product mix ?
7.Discuss the objectives of price determination.
8.State the importance of price in business.
9.What is .promotion mix. ?
10.Distinguish ranging from advertising and personalselling.

part - B (3 × 20 = 60)Answer any 3 ques..All ques. carry equal marks.
11.Analyse the functions of marketing.
12.Explain marketing research.
13.Discuss the various methods of marketsegmentation.
14.Explain pricing policies of firms.
15.Examine the various kinds of advertising.

Earning:   Approval pending.