Alagappa University 2007 Post Graduate Diploma Bank management KETING MANAGEMENT - exam paper

(2005 onwards)
Time : 3 hours Maximum : 100 marks

PART A — (5 * eight = 40 marks)
ans any 5 ques. in about 200 words every.
All ques. carry equal marks.

1. State the importance of marketing.
2. What is market segmentation? elaborate the basis on which the market is segmented?
3. Write notes on 'buying motives' of the consumers.
4. What are the factors that influence the modifications in Product Mix?
5. Enumerate the objectives of pricing.
6. Explain the significance of physical distribution.
7. List out the objectives of advertising.
8. What is the need for 'Market info System?

PART B — (4 * 15 = 60 marks)
ans any 4 ques. in about 400 words every.
All ques. carry equal marks.

9. Describe in detail the approaches to the study of marketing.
10. Explain the factors that influence the consumer behaviour.
11. Enumerate the functions of packaging.
12. Discuss the factors that affect the option of distribution channel.
13. What are the steps involved to determine the price of products?
14. Describe in detail the elements of the advertisement copy.
15. Write an essay on the salient provisions of the "Consumer Protection Act".

Earning:   Approval pending.