Alagappa University 2007 Post Graduate Diploma Bank management KETING MANAGEMENT - Question Paper

Time : 3 hours Maximum : 100 marks

PART A — (5 *8 = 40 marks)
ans any 5 ques. in about 200 words every.
All ques. carry equal marks.

1. Explain the concept of marketing.
2. What is consumer and services marketing? elaborate its features?
3. What is marketing mix? elaborate its different constituents?
4. What is the importance of marketing info systems? explain.
5. What is meant by buying motives of consumers?
6. What are the different kinds of marketing planning?
7. Distinguish ranging from product policy and product planning.
8. Explain the factors affecting pricing decisions.

PART B — (4 * 15 = 60 marks)
ans any 4 ques. in about 400 words every.
All ques. carry equal marks.

9. What is market segmentation? What criteria or bases are used for segmenting a market?
10. Explain the methods adopted for gathering primary data in marketing research.
11. What is an advertisement budget? What methods are used in determining the advertisement budget?
12. What is selling process? define different steps in the selling process.
13. Explain the procedure involved in the recruitment and selection of salesman.
14. Define consumerism. discuss consumer movements in India.
15. What do you mean by channels of distribution? elaborate the services rendered by wholesalers and retailers?

Earning:   Approval pending.