Alagappa University 2007 Post Graduate Diploma EXPORT KETING - exam paper

DISTANCE EDUCATION
P.G.D.E.M. EXAMINATION, DECEMBER 2007.


EXPORT MARKETING


Time : 3 hours Maximum : 100 marks
PART A — (5 ? eight = 40 marks)
ans any 5 ques..
All ques. carry equal marks.


1. Define consumer behaviour. elaborate the factors influencing consumer behaviour?
2. Explain the causes of growth and benefits of International Marketing.
3. Describe the consumer decision making process.
4. Explain the subsequent 2 :
(a) Product mix
(b) Product adoption.
5. How to set a price of a product?
6. What is Direct and Indirect Channels in marketing?
7. What is sales promotion? discuss in detail.
8. Explain post purchase behaviour of a consumer.


PART B — (4 ? 15 = 60 marks)
ans any 4 ques..
All ques. carry equal marks.


9. ‘‘Marketing and its functions’’ – explain.
10. Describe the subsequent theories of consumer behaviour :
(a) Cognitive dissonance theory
(b) Attribution theory.
11. What are the challenges of developing a New Product in an International Perspectives?
12. (a) How the marketing channels are worked?
(b) Explain their key functions.
13. What are the significant linkages of intermediaries in the international market?
14. Discuss current distribution patterns in world markets.
15. ‘‘Product Life Cycle’’ – define in detail.

Earning:   Approval pending.