Alagappa University 2007 Master in Marketing Management (M.M.M) STRATEGIC KETING MANAGEMENT - exam paper

DISTANCE EDUCATION
M.M.M. DEGREE EXAMINATION, DECEMBER 2007.
STRATEGIC MARKETING MANAGEMENT
(1999 onwards)
Time : 3 hours Maximum : 100 marks

part A — (5 x eight = 40 marks)

ans any 5 ques..
All ques. carry equal marks.
1. Explain product life cycle and its various stages.
2. Write a note on market geography strategy.
3. What is market segmentation?
4. What do you mean by marketing strategy?
5. Write short note on Competitor analysis.
6. What is network marketing?
7. What is Test marketing?
8. What do you mean by customization?

part B — (4 × 15 = 60 marks)

ans any 4 ques..
All ques. carry equal marks.
9. Discuss the 3 approaches of portfolio analysis.
10. Describe the conflict management strategies.
11. What circumstances may lead a business unit to change the scope of its market?
12. Enumerate the recent patterns in marketing strategy.
13. Explain in detail the Distribution Strategies.
14. How will you segment the market for ‘‘Tooth Paste’’?
15. Explain the criticism and limitations of portfolio matrices.

Earning:   Approval pending.