Alagappa University 2007 Master in Marketing Management (M.M.M) INTERNATIONAL TRADE AND KETING - exam paper

DISTANCE EDUCATION
M.M.M. DEGREE EXAMINATION, DECEMBER 2007.
INTERNATIONAL TRADE AND MARKETING
(from 1999 Batch)
Time : 3 hours Maximum : 100 marks

PART A — (5 x eight = 40 marks)

ans any 5 ques. in about 200 words every.
All ques. carry equal marks.
1. What is International Marketing?
2. What do you understand by Multinational Corporation?
3. What are trade barriers?
4. What is IMF? provide its objectives.
5. Write a short note on International Marketing info System.
6. What is counter trade?
7. Define ‘Branding’.
8. Explain any 4 Incoterms.

PART B — (4 x 15 = 60 marks)

ans any 4 ques. in about 400 words every.
All ques. carry equal marks.
9. Discuss the factors influencing international marketing environment.
10. What are the differences ranging from Domestic Marketing and International Marketing? discuss them.
11. What is GATT? discuss its impact on India’s international trade.
12. What are the foreign market entry strategies? discuss them.
13. What are product strategies? discuss them.
14. What are export incentives and subsidies? discuss them.
15. Explain the procedure for executing export order.

Earning:   Approval pending.