Alagappa University 2007 Master in Marketing Management (M.M.M) CONSUMER BEHAVIOUR AND KETING RESEARCH - Question Paper

DISTANCE EDUCATION
M.M.M. DEGREE EXAMINATION, DECEMBER 2007.
CONSUMER BEHAVIOUR AND MARKETING RESEARCH
(1999 onwards)

Time : 3 hours Maximum : 100 marks
PART A — (5 x eight = 40 marks)
ans any 5 ques. in about 200 words every.

1.Describe Maslow's Motivation theory and its relevance in marketing.

2.What are the characteristics of Bayer Behaviour?

3.What are the components of attitude?

4.Write short note on :
‘‘The influence of family’’.

5.Briefly discuss about the diffusion process.

6.What are the factors influence organisational buyers?

7.Write the blue print of research design.

8.What are the characteristics of Hypothesis?

PART B — (4 x 15 = 60 marks)
ans any 4 ques. in about 400 words every.

9.What are the external faces influenced the consumer behaviour?

10.Explain the cultural factor which affect consumer bahaviour.

11.Describe the steps are involved in consumer decision process.

12.What are the advantages and limitations of marketing research?

13.What are the steps of marketing research discuss clearly?

14.What are the essentials for interpretation and elaborate the precautions to be taken?

15.Enumerate the procedure to be followed when testing of hypothesis.

Earning:   Approval pending.