Alagappa University 2007 Master in Marketing Management (M.M.M) PRODUCT MANAGEMENT - Question Paper

DISTANCE EDUCATION
M.M.M. DEGREE EXAMINATION, DECEMBER 2007.
PRODUCT MANAGEMENT
(1999 onwards)

Time : 3 hours Maximum : 100 marks
PART A — (5 x eight = 40 marks)
ans any 5 ques..

1.State the objectives of product management.

2.How will you replace existing product lines?

3.Classify new products.

4.Describe the steps involved in product positioning.

5.Explain idea screening.

6.Analyse the various areas of product research.

7.How will you measure brand strength?

8.Discuss the different sales promotion techniques used in product package.


PART B — (4 x 15 = 60 marks)
ans any 4 ques..

9.Examine the role of product managers.

10.Discuss the different stages in product life cycle and how it can be managed?

11.Give an account of product planning.

12.Explain the different test marketing methods.

13.What are the causes for the failure of a new product?

14.Describe 7S framework and analyse its uses in NPD.

15.Analyse the future patterns in product management.

Earning:   Approval pending.