Alagappa University 2007 Master in Marketing Management (M.M.M) INDUSTRIAL AND SERVICES KETING - Question Paper

DISTANCE EDUCATION
M.M.M. DEGREE EXAMINATION, DECEMBER 2007.
INDUSTRIAL AND SERVICES MARKETING
(1999 onwards)

Time : 3 hours Maximum : 100 marks
PART A — (5 x eight = 40 marks)
ans any 5 ques. in 200 words every.

1.Distinguish ranging from industrial and consumer marketing.

2.Examine the role of marketing research in industrial marketing.

3.Classify industrial goods.

4.Point out the factors influencing pricing decisions.

5.How can services be classified?

6.Describe the dimensions of service quality.

7.What are the issues faced by professional service provides?

8.Outline the 5 product levels for a hotel industry as provided by Kotler.

PART B — (4 x 15 = 60 marks)
ans any 4 ques. in 400 words every.

9.Examine the scope and importance of Industrial marketing.

10.Describe the different pricing strategies followed in Industrial marketing.

11.What do you understand by ‘services’? define the characteristics of services.

12.Discuss the different problems in Service Marketing.

13.Explain the role of service sector in Indian economy.

14.How can service quality be improved?

15.Analyse the emerging patterns in services marketing.

Earning:   Approval pending.